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Coldwell Banker Advantage

We know where your Buyers are.

Today, 74% of home shoppers use the internet as part of their home search. In the course of just a few years, tried-and-true marketing plans have become outdated and incomplete. By being the first to fully embrace the Internet with an annual budget of $45 million, Coldwell Banker has carved out the Internet's most dominant presence for promoting your home.

Coldwell Banker Residential Brokerage, as part of the largest full-service residential real estate brokerage in the U.S. and now the nation's largest residential real estate brokerage company on the Internet, has the relationships and resources necessary to provide unprecedented Internet marketing support. By "owning" the Internet, we're determined to find every possible Buyer for your home.

Location. Location. Location.

It's an axiom as old as the industry itself - location is everything! That's why we have built, brokered, and bought some of the Internet's most valuable real estate for your home. To tap into the masses of Internet users searching for homes, we are continually purchasing key real estate search terms on major search engines like Yahoo and Google. Our search engine advertising this year includes 56,000 search terms.

When you list with Coldwell Banker, your home will be featured on:

•	CaliforniaMoves.com CaliforniaMoves.com features properties listed on 20 Multiple Listing Services in Northern and Southern California. This cutting-edge website gives consumers a property search function, which allows them to find your home searching by city, zip code, MLS# or property type.
•	ColdwellBanker.com Award winning ColdwellBanker.com is one of the industry's leading websites with more than 875,000 potential Buyers among its visitors each month. The site features an easy-to-use search function that ensures interested customers will find your property, and it provides direct links to CaliforniaMoves.com where consumers can find more detail on your home.
•	REALTOR.com Home Buyers spend 86% of the time they search online on REALTOR.com. Our alliance with REALTOR.com, the country's most visited real estate website, ensures all of our homes are "enhanced listings."

Studies show that online Buyers are 299% more likely to view homes with multiple photos. Our "enhanced listings" feature six photos as well as detailed property information to capture online Buyers' attention and gain maximum exposure for your home.

And, by placing your home on REALTOR.com, it will also be seen on the real estate channels of major web portals such as AOL, MSN, Juno, Net Zero, The Wall Street Journal Online, Netscape, iWon, Excite, CompuServe, Digital City and more.

We Know What Buyers Want

Studies show that today's online Buyers rank two needs as most important: detailed information, and a quick response to inquiries. No other brokerage is able to offer more detailed information online than Coldwell Banker, and in addition, our proprietary software known as LeadRouter allows us to respond instantly to online inquiries.

Here's how it works: Your home will receive maximum exposure on CaliforniaMoves.com, ColdwellBanker.com, and REALTOR.com. When an online inquiry is made at one of these sites, LeadRouter's technology converts the critical inquiry to a voice message and sends the lead to the listing agent's cell phone within seconds.

A recent study showed that almost half of online real estate inquiries go answered. Of those inquiries that do produce a reply, the response time is measured in days. Don't let this happen to you. At Coldwell Banker we have the technology and the resources to do it all - ensure your home will be seen online by more Buyers, that it will include the detailed information Buyers want, and that your Buyers will receive immediate responses to their inquiries.

In today's real estate market, a comprehensive online marketing plan is essential in generating the greatest possible demand for your home. Don't settle for anything less.